Content Alone Isn’t Enough Anymore, Now It Must Power Sales To Keep The Crown
Content is King. Until it’s not. What does it take for content to earn the crown? Simple. It has to drive sales to the site, phone or store. Keep Learning >
How to Write Instagram Captions That Get More Likes, Comments and Sales
Instagram is one of the best resources for coaches, content creators, and entrepreneurs to quickly grow a new brand or revitalize a pre-existing one. Everyone from Coca-Cola to 98% of fashion designers are now actively using Instagram. I’ll show you how to write a strong caption to drive engagement. Keep Learning >
7 Powerful Ways You Can Lock Visitors To Your Site And Minimize Bounce Rates
Lowering your website bounce rate can be complicated. I tried to keep it easy and actionable with these top tips that will make the quickest impact on your website. Keep Learning >
How To Prevent Your Marketing Funnel From Making The Biggest Most Common Mistakes
Buyers list seven important lessons about the mistakes salespeople make. Here are the biggest (and sadly, the most common) mistakes that end in lost sales and unconverted leads. Keep Learning >
Why Every Small Business Owner Should Be Marketing On TikTok Right Now
TikTok is one of the most popular and powerful social media platforms on the planet. If you find yourself ignoring it or feeling it’s too complicated or just won’t help your small business, please read this article. TikTok is one of the easiest ways to increase your business quickly without spending a fortune on ads. Keep Learning >
Simple Things You Can Do Right Now To Protect Your Site From Attacks; Only One Involves Code
Most site owners falsely believe they’re immune to serious web security incidents because they don’t have a massive website with millions of users. Not true. That false sense of security can cost your business heavily. Tighten up web security without spending thousands with these tactical improvements. Keep Learning >
The Startup’s Guide To SaaS Marketing: 3 Step Simplified Sales And Lead Funnel
Marketing a SaaS business requires a firm foundation in marketing fundamentals. To that end I put together a simplified version of a proven sales funnel broken down into three actionable steps. Learn how to connect, access and close while building your SaaS brand. Keep Learning >
The Startup’s Guide To SaaS Marketing: 3 Keys To Know
Marketing a software-as-a-service business can be a unique challenge. Focusing on price isn’t as important as focusing as value when selling B2B. You need a strategy that sets your service apart without competing directly. Here are three key principles to help you do just that. Keep Learning >
The Startup’s Guide to SaaS Marketing: The Basics
Software-as-a-Service companies are everywhere, for a very good reason. Over 10,000 are vying to become the next $1 Billion darling. Keep Learning >
Save Time By Cleverly Using Existing Content For Your Next Powerful Lead Magnet
A lead magnet draws a site visitor into your marketing and sales funnel. But where do you get these handy devices? Keep Learning >
Shark or Chum? How To Be Unapologetically Ruthless To Survive And Grow
Maybe nice guys marry the girl and live a long mostly happy coexist together. But in business, nice guys are chum. Swallowed whole by giant competitors. Find out how ServerWise can help you become a shark in your field. Keep Learning >
How To Create Facebook Ad Headlines That Get More Shares And Clicks, Templates Included
The headline is the second most important part of the entire ad. A strong headline will dramatically improve the performance of your ads and increase your click-through rates. I’m breaking it down for you with templates, tips and where to find inspiration for your next winning headline. Keep Learning >
5 Things The Super Successful Marketing Funnels Do Better Than Everyone Else
Allow me to introduce you to the new AIDA (circa 1910). This one was created for success in modern marketing. Keep Learning >
3 Ways to Promote Your Website When You Have No Money In Your Marketing Budget
You don’t need money to market your business. There, I said it. All businesses must start somewhere and that place is typically always lean with an extremely limited, or even no marketing budget. And today, it’s easy to do with just a little info, work and time. Keep Learning >
Marketing vs Advertising: What’s The Difference And Which is Best For Business Growth?
In my experience many small business owners don’t know the difference between advertising and marketing. That ignorance comes with a hefty price tag. Let’s discuss the differences and which one you should be focusing on to grow your business. Keep Learning >