People want to buy from those they feel they know, like, and trust. That’s a universally held truth. The best way to earn the trust of your buyer persona is to be authentic in how you present yourself and your brand. We’re going to go beyond the marketing buzzword to the core value on your long-term growth. Keep Learning >
Brand identity is more than just visuals, it’s culture and reputation, integrity and service. It is everything you want your customers, present and future, to feel and think about when they come across your brand. Keep Learning >
Your brand palette is more than just your personal favorite colors. These are the colors that will represent your brand everywhere, and must appeal to your buyer persona. For real success step away from your preferences – a lesson I learned myself. Keep Learning >
I’m not going to waste your time telling you what you already know – what a graphic designer does and why you may, or may not, need one. Let’s just cover what really matters here – your budget. Keep Learning >
My experiences (and failures) can be parlayed into a successful branded start for anyone in any niche including health, beauty, crafting, DIY, lifestyle, gaming, financial, self-help, fitness and the list goes on. Keep Learning >
Congratulations! The time has come for you to raise your coaching rates. Find out the three steps you must take to prepare before you make the announcement. Keep Learning >
Setting up a powerful sales funnel to filter clients and members to your coaching services or membership site takes time and knowledge. But it must be done as a proper funnel can pay dividends for years. Keep Learning >
Your homepage is the first impression you make, and it should be conveying exactly what you want and nothing else. WordPress began as a CMS, so a few changes need to be made to power up your sales or service related site. Keep Learning >
RSS is not dead (yet). The old tech is still helpful. Think Google News + YouTube Subscriber but with fewer ads. RSS feeds can also be used throughout your site to create dynamic content to keep your visitors coming back. Keep Learning >
The days of depending on billboards and local TV ad spots to grow your dental practice are over. Welcome to the age of digital marketing where you can setup an Instagram account, engage with your targeted patients and grow your practice quickly. I’ll show you how. Keep Learning >
Attract clients and customers by showing off your top content with a powerful portfolio plugin designed for WordPress. We’ve assembled six great options – free to premium – beginner to advanced. Keep Learning >
While everyone has their thoughts about the election, let’s face it – elections are one big marketing campaign. With over $10B spent this year both candidates leveraged massive email marketing campaigns, and we can learn from them. Keep Learning >
Gone is the days when every website has a comments section. Nearly every news website has done away with comments entirely and even many WordPress blogs have shifted away from comments sections. Let’s discuss why you may want to follow their lead. Keep Learning >
79% of online carts are abandoned before even getting to the checkout process. We’ve put together 5 tips that can help you convert abandoned carts into sales that you can start implementing today. Keep Learning >
PayPal is the most recognizable name in the payment processing industry, but it isn’t the only one. You may find these 11 options to be better suited for your business and customer base. Keep Learning >
