Google recently announced that they were changing the way they viewed websites, and you’re really going to need to make sure you’re up to speed on each and every change. Keep Learning >
Free trials are tough with successful conversions barely getting by at only 11%. But there are things you can do to improve your odds. Keep Learning >
Relationship marketing is a long-term strategy that emphasizes customer retention and loyalty over sales and short-term results. Canva doesn’t need it, but coaches absolutely do. You need to build relationships online and offline, it’s easier than you think. Keep Learning >
Using popups on your website is one of the most effective ways to drive more sales and get more leads, but what about Google’s latest policy changes? Won’t popups kill Google’s user experience rankings? Can the right popups increase leads by 300%? These answers and more. Keep Learning >
Content is King. Until it’s not. What does it take for content to earn the crown? Simple. It has to drive sales to the site, phone or store. Keep Learning >
Instagram is one of the best resources for coaches, content creators, and entrepreneurs to quickly grow a new brand or revitalize a pre-existing one. Everyone from Coca-Cola to 98% of fashion designers are now actively using Instagram. I’ll show you how to write a strong caption to drive engagement. Keep Learning >
Lowering your website bounce rate can be complicated. I tried to keep it easy and actionable with these top tips that will make the quickest impact on your website. Keep Learning >
Buyers list seven important lessons about the mistakes salespeople make. Here are the biggest (and sadly, the most common) mistakes that end in lost sales and unconverted leads. Keep Learning >
TikTok is one of the most popular and powerful social media platforms on the planet. If you find yourself ignoring it or feeling it’s too complicated or just won’t help your small business, please read this article. TikTok is one of the easiest ways to increase your business quickly without spending a fortune on ads. Keep Learning >
Marketing a software-as-a-service business can be a unique challenge. Focusing on price isn’t as important as focusing as value when selling B2B. You need a strategy that sets your service apart without competing directly. Here are three key principles to help you do just that. Keep Learning >
Maybe nice guys marry the girl and live a long mostly happy coexist together. But in business, nice guys are chum. Swallowed whole by giant competitors. Find out how ServerWise can help you become a shark in your field. Keep Learning >
Allow me to introduce you to the new AIDA (circa 1910). This one was created for success in modern marketing. Keep Learning >
You don’t need money to market your business. There, I said it. All businesses must start somewhere and that place is typically always lean with an extremely limited, or even no marketing budget. And today, it’s easy to do with just a little info, work and time. Keep Learning >
In my experience many small business owners don’t know the difference between advertising and marketing. That ignorance comes with a hefty price tag. Let’s discuss the differences and which one you should be focusing on to grow your business. Keep Learning >
Digital marketing is massive, and it can be challenging at times. Focus on these 5 skills above all else. Keep Learning >
