Content marketing is the backbone of the biggest success stories over the last decade. I’m referring to companies like Zomato, Canva, ThinkGeek, HootSuite and even Blendtec. It’s not surprising that so many brands are focusing on content marketing, given the average ROI is twice any other type of digital marketing. Keep Learning >
Small businesses need over $11,000 to start successfully but, of course, this isn’t always doable. And that usually means you’re not left with much of a marketing budget. It can still be done! Keep Learning >
RSS is not dead (yet). The old tech is still helpful. Think Google News + YouTube Subscriber but with fewer ads. RSS feeds can also be used throughout your site to create dynamic content to keep your visitors coming back. Keep Learning >
Content is King. Until it’s not. What does it take for content to earn the crown? Simple. It has to drive sales to the site, phone or store. Keep Learning >
The headline is the second most important part of the entire ad. A strong headline will dramatically improve the performance of your ads and increase your click-through rates. I’m breaking it down for you with templates, tips and where to find inspiration for your next winning headline. Keep Learning >
Digital marketing is massive, and it can be challenging at times. Focus on these 5 skills above all else. Keep Learning >
If you want to power up and persuade more people to share your content, you need to know about the psychology of what gets posts shared and how you can use this knowledge to expand your organic reach. Keep Learning >
That handy little author bio box at the bottom of every article and post is often overlooked by developers, speed enthusiasts and content marketers. It shouldn’t be. Keep Learning >
Content must be meaningful. Google is the search king on two fronts. And what’s the truth about word count? Keep Learning >
I’m a copywriter and I love it, most of the time. I share my process and tips that I’ve learned over the years to become a better and stronger copywriter. Keep Learning >
Your competitor may have a bigger ad budget, pre-existing customers and name recognition, but those advantages are also weaknesses if you get bold and clever. I can help. Keep Learning >
